Synergy Sports powered by Orions Systems sold to Atrium for $90m

Christian Eidem, the European based sports entrepreneur and Nils Lahr and Birger Steen, both Seattle based, and all three Norwegians, founded the AI company Orions Systems to develop machine learning capacity to analyse the data emerging from video systems, they sold this technology to Synergy Sports. Synergy Sports grew rapidly with investment from Mark Cuban. Now Synergy has been sold to Atrium, still using Orions technology. Nils Lahr remains CEO of Orions Systems and CTO of Synergy Sports. The other founders are not involved in Synergy.

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