Businesses have been using brochures as a creative marketing tool for a very long time. We might have shifted towards digital marketing tools, but the importance and effect of the brochure have never diminished. It doesn’t matter whether you are doing business in the FMCG industry or pharmaceutical industry. Brochures will always remain an effective tool for marketing for your business.
Brochures that are more popularly known as pamphlets are a special type of leaflets that are used by businesses to educate their audience about the firm, its product, or service. A good brochure doesn’t only inform the audience about your business or product but it also helps you in converting prospects into loyal customers? But do you know some of the important things to keep in mind during brochure printing? Well, let’s discuss it in a more detailed manner.
Here are some of the tips that you can use for brochure printing and make this creative marketing medium and effective tool for your organization.
Go innovative but stay original
One of the most important things that you need to look at is making your brochure innovative and original. It is very necessary to include all those things in a brochure that you want to convey to your audience, but it is also necessary to keep multiple brochure ideas in mind and agonize over which type of brochure strategy your competitors are using. It will help you to get new and innovative ideas that are being used by other companies and then by taking inspiration from those ideas. You can create your own unique brochure. If your brochure is not innovative, then the prospects will never be interested in reading it and it will end up in the garbage bin.
Practice font restraints
While designing a brochure, it is very easy to go with the flow and select multiple fonts. Well, from your point of view, using multiple fonts in a single brochure might look amazing but things are not the same from the recipient’s point of view. In most of the cases, the use of multiple fonts is generally discouraging for most of the customers. If you have a signature font for your company, then you can start from there. You can either use the same font for the whole brochure or make a couple of changes. But never go overboard with fonts in your brochure.
Choose the right paper
You might be thinking that since a brochure is an economical marketing tool, you should make it more pocket-friendly by choosing lightweight paper. But such type of approach will surely hamper the effectiveness of your brochure. According to the experts, using heavier paper for brochures is always a better idea. Heavy paper improves the appearance and overall look of your brochure and it also increases its lifespan. With longer life, the chances of more people seeing your brochure increases.
Selecting the right design and printing resolution
Another major thing to look for in brochure design is the selection of the right design and printing resolution. The thumb rule is to go with at least 300dpi while selecting design and printing resolution in order to ensure high-quality output. There are many companies out there that go with low resolution images in order to save money, but that results in washed out images. If the quality of your image and its resolution will be good, then you will be able to make a good first impression on prospects.
Many companies leave brochure printing at the mercy of the printing firm but that’s not the right approach. If you are looking forward to taking advantage of your brochure, then you should step in and use the above-mentioned tips for brochure printing.